How Starbucks is Revolutionizing Mobile (micro) Payments standard

For those of you that have not been living under a rock for the last couple of years, you may have patronized a Starbucks and seen a customer scan their phone at the checkout and then somehow magically get coffee without ever paying. What is this wizardry that is going on? I mean, you’ve seen people pay with pretty looking cards that have a Starbucks logo, but that’s clearly a gift card, not some magical electronic thingie. This magical pay-by-phone is not only a convenience for regular customers, but it’s Starbucks’s way to push mobile payments forward while device manufacturers do their best Benny Hill trying to implement mobile payments. Enter the Starbucks app (and Passbook integration). Sure, techies love ...
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