Last Word on the Visa TIP standard
The Visa Technology Innovation Program (TIP) is certainly stirring up all kinds of discussions in the technology community. I had an opportunity to get some clarification on exactly what these new changes from Visa mean for you, and wanted to summarize them here. Unlike the Compliance Acceleration Program (CAP) which used fines and interchange fees to motivate merchants, there is no true financial incentive to participate in the TIP… today. The closest resemblance to a financial incentive is the domestic and cross-border counterfeit liability shift. Merchants that cannot accept an EMV or contactless card when presented one by a customer will bear the liability of a fraudulent transaction instead of the issuer after October 1, 2015. The TIP mandates that ...
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