As I was thinking about a quick topic for this Thursday post, I came across an article about using social media in your business. Virtually every information security vendor leverages social media in some form or fashion. Twitter and blogging appear to be the most popular from my perspective, but are we really taking advantage of all that social has to offer?
Keith Quesenberry wrote a fantastic post that discusses how to treat social media like a journalist, and even gives readers a tool for conducting their own social media audit. If I’m still showing up on the radar of a certain PR firm that represents a certain global industry group, this might be one that you put in front of those folks given the liberal social media policy that would have never flown seven years ago. We’ve come a long way, but we’ve still got a lot of work to do.
Anyway, for those of you who are trying to leverage social media to get your message across, take a cue from the audit world and see how you stack up!