Over the next few posts, I’m going to show you a few more visualizations that didn’t make it in my Consumer Attitudes Toward Breaches report (sponsored by MAC). Most were omitted for brevity as they didn’t add anything material to the content already presented. Below is a graph that shows how consumers reported their awareness of breaches as separated by gender—pink for female, baby blue for male.
What made this interesting to me was that even though males were generally more aware of breaches than females, but the two breaches where females were more aware (Michael’s and Target) seem to target that demographic. The respondents split the gender line at almost 50/50 (11 more females responded than males of the 1031 responses).
More insights to come, but in the meantime, go check out the paper and tell me what you think in the comments below!