Monthly ArchivesAugust 2016

Just wait, Millennials… Gen-Z is coming. standard

I was at a panel discussion with a large group of Dallas-based executives last Friday when a panelist mentioned a term that many of us cringe at: Millennials. I’m one of those kiddos that is nearly straddling two generations (Gen-X and Gen-Y/Millennials), and identify with both generations as a technologist. Many of my peers that are in Gen-X are not nearly as technically savvy as those of us on the younger side of the generation, but the technology uptake of generation X is not the discussion. Millennials show up all over the place. If you ignore history, you would assume that Millennials present the GREATEST RISK to America’s survival in a competitive world. Don’t believe me? Take a look at ...

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Affective Forecasting Strikes Again! standard

Oh yes, that’s a real thing even if YOUR browser thinks “affective” is not a word and shames it with a red squiggly. Affective forecasting is the act of predicting an emotional reaction to some hypothetical future event. We use it frequently. Have you ever filled out a survey that asked you how likely you would be to refer a friend to some company? That’s affective forecasting. Affective forecasting has great uses, but it has serious drawbacks. In my research on the Consumer’s Attitudes Toward Breaches, we learned that nearly every survey related to the study of breached merchants was flawed. In fact, when you ask someone how they will react to a hypothetical event, societal norms will kick in ...

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